Brand Guidelines
After establishing a new brand positioning for Lehman Brothers “Where vision gets built,” our task was to create a clear identity system to work across all communications. A consistent look-and-feel for all brochures, newsletters, proposals, presentations, and stationery was designed. We created an in-depth brand manual outlining how to use the system, with parameters on logo, tagline, grids, typography, color, imagery, charts and graphs.
