Identity System Concept
This identity concept is based on the idea of a platform for transformation.
This simple and bold mark appears on all pieces and interacts with an image of something moving, changing or transforming in some way. This identity positions Keane as a company with solid expertise, a foundation for growth and a canvas for inspiration.
Identity System Concept
Keane is being re-branded as a company differentiated by its ideas, thinking and approach that makes change happen within an organization; “Enabling Transformation”. This identity is based on a spark or idea. The logo can be used as the full Keane lockup, or the symbol can be used alone. The system features headlines with ideas that speak about
a unique approach to business.
